Deyana digital expert in London and Sofia

brands i have

worked with

british airways

  • British Airways are the flagship carrier of the UK.

  • Awards: innovation in email marketing

    Tech: zeta, exact target, custom cms, prince 2, custom db

    team: 10+

    most prominent projects: know me ,

    british airways executive club re-launch

VP Digital Trafalgar Travel

Trafalgar travel

  • Trafalgar Travel is the global leader in organised group touring with trips across the globe. Trafalgar is part of The Travel Corporation

  • Awards: performance marketing, dma shortlist

    Tech: sitecore, umbraco, yield management (proprietary), salesforce, booking systems (proprietary), all social channels, google suite, bing suite, seo tools

    team: 25+

    most prominent projects: world on a plate, catalyst travel director program, dtc strategic development, the real word

Director of Digital and Technology for Contiki

contiki

  • A household name, Contiki is the global leader for organised trips for 18-35. Contiki is a part of The Travel Corporation

  • Tech: sitecore, umbraco, yield management (proprietary), salesforce, booking systems (proprietary), all social channels, google suite, bing suite, seo tools

    team: 40+

    most prominent projects: crm personalisation across 500+ trips, delivering dynamic content for each individual, product sequence yielding, seo position 1 on generic travel terms

Dorchester Collection

  • Dorchester Collection is the leading luxury hospitality brand in the world, boasting properties such as The Dorchester in London, Plaza Athene in Paris and the Beverly Hills hotel in LA.

  • Awards: innovation in ecommerce payment, shortlist best marketing campaign for fom

    Tech: wordpress, synexs, ideas, google suite, seo tools, oracle

    team: 10+

    most prominent projects: creating a RFM model in partnership with PwC to understand the customer matrix, allowing for relevant personalisation

Hilton worldwide

  • Hilton Worldwide needs no introduction. One of the biggest hospitality management companies in the world with a portfolio of more than 15 brands and 100,000+ hotels

  • REgion: Western and Southern Europe

    Tech: custom, revenue management, google suite

    team: N/A

    most prominent projects: Pre-opening of Waldorf Astoria Amsterdam

eBay Enterprise

  • eBay Enterprise, eBay’s internal digital agency that serviced some of the biggest blue chips in the world.

  • Awards: permormance marketing, dma shortlist

    Tech: zeta, exact target, bakeshop (PM framework), apis

    team: 10+

    most prominent projects: working across british airways and paypal as clients

other clients

  • About the brand: August is a premium co-ownership real estate company based in London.

    Services: strategic digital , product and growth leadership

    Tech: hubspot, xano, webflow, mews, google suite, meta suite

    team: 7 + agency management

    most prominent projects: hubspot replatforming, custom booking system development

  • Digital consultancy on web development, social media engagement strategy and bespoke day activities integration into the booking system

  • Digital brand engagement campaign concept creation and roll out with Insider quiz, aiming to engage the database over time

  • Digital and commercial strategy development, paid media campaign management and CRM/CMS re-platforming project leadership

  • Digital content strategy development for social + communication pillars for events